On June 1, 2018, MacNeeds received two international awards.
The World Independent Advertising Awards took place at the convention center in Los Angeles – California and featured over 1200 entries from around the world competing. There were 257 agencies from 39 countries, which before competing had to be screened and accepted by the festival, according to a series of premises required in December 2017.
Of the 1,200 pieces entered, only 23 took gold, 58 silver and 96 bronze.
MacNeeds was awarded twice, in the Direct Mail category and in the Radio category. Pieces created for the client joe & Leos and Itapegrass.
In Radio’s action, a fictitious cultural script program was created that entered the air in the middle of normal radio programming, mixing with it, and giving the impression to listeners that it was an integral part of the program. Only at the end does the client realize that the news released is the client’s advertisement.
In direct mail, instead of distributing leaflets, we printed the message on a ball to be played in the gardens that needed Itapegrass customer service.