MacNeeds advertizing is the agency that created the Ponte Preta mascots. The family consists of the Gorilla, the famous Macaca da Ponte and their two cubs. The creation renewed the old mascot and brought the strength of the gorilla, already requested by fans for a long time. In addition, he added the couple with two puppies that arrive to complete the family and bring the kids to the club. The creation of MacNeeds advertising opened the doors for a more friendly communication and for use in various environments such as Women’s Day, Father’s Day, notices and even a comic book for school trips to the club.
With the mascots created for Ponte Preta by MacNeeds advertising, it also made it possible to create merchandise such as games, clothing, school supplies, gifts, glasses, backpacks and an extensive line of products licensed with the Macaca family.