When MacNeeds Advertising creates a brand, we do so based upon a premise: what would that brand be like if it were a person? What would their traits, tastes, and personality be like… What impression should they make once discovered?
This will influence our choices of font, color, design, color palette, visual identity, application manuals, facades, products, packaging, web design, social media, and everything else when creating a brand.
In the video we showcased two international brands, Apple and Harley Davidson. What they would be like if they were people. After that, followed some examples of Macneeds brands and clients, each with their own character. Check it out!
Oh, and when it’s time to create your own brand or product image, consult us first!