Branding is work that sometimes has purely static goals and objectives, but often has a much deeper personal meaning. For the Frutificado juice brand, we created a brand concept that combines several elements:
– The angel representing the sanctified, pure, that will do you good – reflects the commitment that the creators of the brand signed, in making something really good, nutritious and without chemicals. A product that mothers and fathers can safely give to their children.
– The bottle, which is the product element to be sold, (in inspiration a small bottle of water with a base and neck forming a triangular shape similar to the angel’s costume);
– An element representing the fruit – the basis of Frutificado products;
– And the heart representing all the care that the brand wants to give in the creation of formulas.
So MacNeeds advertising brings to the world another brand and here you can follow its creation, from concept to drafts and finalization. Not all brands have their creative meanings revealed to the public, but for the ”parents of the child” they are more than important: they are indispensable.