macneeds

In 2021 we held the first live online course of CIMU – Multidisciplinary Uro-oncology Intensive Course. In its first edition, the course was offered in two […]

Two years of pandemic, confusion, and restrictions took everyone by surprise. Many did not resist, and we saw several companies cease to exist. Others reinvented themselves […]

Have you ever heard the saying ‘’a picture is worth a thousand words?’’ Well, for advertisements this rings even more true, given that no one is […]

What we know as brand equity is this intangible differentiating effect, which gives a competitive advantage and makes users prefer your product over others. By themselves, […]

It’s no mystery that social media has become the new way for companies to communicate with their followers. Each post has the potential to reach thousands […]

The creation of a brand is a task that sometimes has purely static and objective goals, but often has a much deeper personal meaning. For the […]

We officially started on October 10, 1994, without imagining how far we would go and everything we would go through. Since then there have been challenges […]

When MacNeeds Advertising creates a brand, we do so based upon a premise: what would that brand be like if it were a person? What would […]

Despite how funny the following situation was, we all took it as a lesson: one afternoon, our lights came on and attracted a large audience of […]