17 de December de 2021

Good restart!

Two years of pandemic, confusion, and restrictions took everyone by surprise. Many did not resist, and we saw several companies cease to exist. Others reinvented themselves […]
9 de December de 2021

Images That Sell

Have you ever heard the saying ‘’a picture is worth a thousand words?’’ Well, for advertisements this rings even more true, given that no one is […]
30 de November de 2021

Brand Value

What we know as brand equity is this intangible differentiating effect, which gives a competitive advantage and makes users prefer your product over others. By themselves, […]
16 de November de 2021

Social Media for Business

It’s no mystery to anyone that social media has become the new way for companies to communicate with their followers. Each post has the potential to […]
11 de October de 2021

Brand Creation: Frutificado

Branding is work that sometimes has purely static goals and objectives, but often has a much deeper personal meaning. For the Frutificado juice brand, we created […]
1 de October de 2021

October is the month of MacNeeds Propaganda birthday

We officially started on October 10, 1994, without imagining how far we would go and everything we would go through. Since then there have been challenges […]
10 de September de 2021


When MacNeeds advertising creates a brand, it is based on a premise: what would that brand look like if it were a person? What is her […]
2 de September de 2021

Lecture with Mac-Lizard

It sounds like a joke but it was a lesson for everyone… One beautiful afternoon, our lights came on and attracted a large audience of insects. […]
17 de August de 2021

Ponte Preta Family of Mascots

MacNeeds advertizing is the agency that created the Ponte Preta mascots. The family consists of the Gorilla, the famous Macaca da Ponte and their two cubs. […]
10 de August de 2021

Nilcatex Endomarketing Action

Endomarketing is a marketing strategy directed to your internal audience, your company’s team. For many brands, this care is responsible for retaining talent and for a […]
26 de July de 2021

Wrong choice of name for a company or product can be fatal

Today we bring you this article that demonstrates how choosing a bad name can affect your sales. WHEN YOU THINK OF DARK sandwich-like cookies with a […]
28 de June de 2021

Mercado de Flores CEASA by MacNeeds

For more than two decades, suppliers from São Paulo, Rio de Janeiro and Minas Gerais present themselves daily to bring the best products for those looking […]