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Two years of pandemic, confusion, and restrictions took everyone by surprise. Many did not resist, and we saw several companies cease to exist. Others reinvented themselves […]

Have you ever heard the saying ‘’a picture is worth a thousand words?’’ Well, for advertisements this rings even more true, given that no one is […]

What we know as brand equity is this intangible differentiating effect, which gives a competitive advantage and makes users prefer your product over others. By themselves, […]

It’s no mystery to anyone that social media has become the new way for companies to communicate with their followers. Each post has the potential to […]

Branding is work that sometimes has purely static goals and objectives, but often has a much deeper personal meaning. For the Frutificado juice brand, we created […]

We officially started on October 10, 1994, without imagining how far we would go and everything we would go through. Since then there have been challenges […]

When MacNeeds advertising creates a brand, it is based on a premise: what would that brand look like if it were a person? What is her […]

It sounds like a joke but it was a lesson for everyone… One beautiful afternoon, our lights came on and attracted a large audience of insects. […]

MacNeeds advertizing is the agency that created the Ponte Preta mascots. The family consists of the Gorilla, the famous Macaca da Ponte and their two cubs. […]

Endomarketing is a marketing strategy directed to your internal audience, your company’s team. For many brands, this care is responsible for retaining talent and for a […]

Today we bring you this article that demonstrates how choosing a bad name can affect your sales. WHEN YOU THINK OF DARK sandwich-like cookies with a […]

For more than two decades, suppliers from São Paulo, Rio de Janeiro and Minas Gerais present themselves daily to bring the best products for those looking […]