What we know as brand equity is this intangible differentiating effect, which gives a competitive advantage and makes users prefer your product over others. By themselves, […]
It’s no mystery that social media has become the new way for companies to communicate with their followers. Each post has the potential to reach thousands […]
The creation of a brand is a task that sometimes has purely static and objective goals, but often has a much deeper personal meaning. For the […]
We officially started on October 10, 1994, without imagining how far we would go and everything we would go through. Since then there have been challenges […]
When MacNeeds Advertising creates a brand, we do so based upon a premise: what would that brand be like if it were a person? What would […]
Despite how funny the following situation was, we all took it as a lesson: one afternoon, our lights came on and attracted a large audience of […]
MacNeeds Advertising is the agency that created the Ponte Preta mascots. The family consists of the famous ‘’Macaca da ponte’’, the Gorilla, and their two children. […]
Endomarketing is a marketing strategy directed to your internal audience, your company’s team. For many brands, this care is responsible for retaining talent and for a […]
Today we bring you this article that demonstrates how choosing a bad name can affect your sales. WHEN YOU THINK OF DARK sandwich-like cookies with a […]
For more than two decades, suppliers from São Paulo, Rio de Janeiro and Minas Gerais present themselves daily to bring the best products for those looking […]
A more than established brand: 120 years of history. The centenary English brand now present in Campinas with ample and modern facilities offering the best experience […]
Simple things can say a lot about your personality. Box 1: Shows that you take a project from start to finish, without interruptions; Box […]