News

Brand Value

What we know as brand equity is this intangible differentiating effect, which gives a competitive advantage and makes users prefer your product over others. By themselves, […]

Social Media for Business

It’s no mystery that social media has become the new way for companies to communicate with their followers. Each post has the potential to reach thousands […]

Brand Creation: Frutificado

The creation of a brand is a task that sometimes has purely static and objective goals, but often has a much deeper personal meaning. For the […]

October is the month of MacNeeds Propaganda birthday

We officially started on October 10, 1994, without imagining how far we would go and everything we would go through. Since then there have been challenges […]

HOW WOULD YOUR BRAND BE if it were a PERSON?

When MacNeeds Advertising creates a brand, we do so based upon a premise: what would that brand be like if it were a person? What would […]

Lecture with Mac-Lizard

Despite how funny the following situation was, we all took it as a lesson: one afternoon, our lights came on and attracted a large audience of […]

Ponte Preta Family of Mascots

MacNeeds Advertising is the agency that created the Ponte Preta mascots. The family consists of the famous ‘’Macaca da ponte’’, the Gorilla, and their two children. […]

Nilcatex Endomarketing Action

Endomarketing is a marketing strategy directed to your internal audience, your company’s team. For many brands, this care is responsible for retaining talent and for a […]

Wrong choice of name for a company or product can be fatal

Today we bring you this article that demonstrates how choosing a bad name can affect your sales. WHEN YOU THINK OF DARK sandwich-like cookies with a […]

Mercado de Flores CEASA by MacNeeds

For more than two decades, suppliers from São Paulo, Rio de Janeiro and Minas Gerais present themselves daily to bring the best products for those looking […]

Royal Enfield Hits MacNeeds

A more than established brand: 120 years of history. The centenary English brand now present in Campinas with ample and modern facilities offering the best experience […]

See the slides and discover your personality

Simple things can say a lot about your personality.     Box 1: Shows that you take a project from start to finish, without interruptions; Box […]