What we know as brand equity is this intangible differentiating effect, which gives a competitive advantage and makes users prefer […]

It’s no mystery that social media has become the new way for companies to communicate with their followers. Each post […]

The creation of a brand is a task that sometimes has purely static and objective goals, but often has a […]

We officially started on October 10, 1994, without imagining how far we would go and everything we would go through. […]

When MacNeeds Advertising creates a brand, we do so based upon a premise: what would that brand be like if […]

Despite how funny the following situation was, we all took it as a lesson: one afternoon, our lights came on […]

MacNeeds Advertising is the agency that created the Ponte Preta mascots. The family consists of the famous ‘’Macaca da ponte’’, […]

Endomarketing is a marketing strategy directed to your internal audience, your company’s team. For many brands, this care is responsible […]

Today we bring you this article that demonstrates how choosing a bad name can affect your sales. WHEN YOU THINK […]