Customer loyalty and how it relates to the market

In an increasingly polluted and competitive market, it becomes more and more difficult to compete. If your differentiator is only the price, you are destined for an endless battle.

As incredible as it may seem, there are still companies that simply did not bother to cultivate any relationship with the market. This worked for those who had a market share or area of operation where they operated without much competition, which is now much rarer to happen. There wasn’t even social media. You may have come across a company on the internet like this.

This type of company causes a certain insecurity in the buyer and even strangeness. Today, when we come across a site that has been stagnant for a long time, or a social media whose last post was over a year ago, we think, ”hmmm these guys must have closed, they haven’t posted for over a year…”

This is an almost automatic reaction among customers, since the vast majority of people are connected daily on some type of social media.

Thus, even if you do not do business directly through social media, it is crucial for the image of your brand to have these relationship channels up to date, showing that you are active and up and running, communicating your news, actions, projects, and launches.

Finally, it is still worth remembering that your brand’s relationship with the market differentiates you at a level that goes beyond the fight for values. It is because of the perception of value that customers ignore cheaper offers from unknown companies and even prefer to pay a slightly higher value for the security and quality they perceive in a company/brand.