New Edition of the DMS Burnier Network’s Comic Book

After the success of the first edition, the new iteration of the DMS Burnier Comic Book by MacNeeds is soon arriving.
This tool was created to welcome and entertain children in an activity that is not at all pleasant: drawing blood.

The material is part of a complete humanization strategy for the network, which already encompasses the absolute remodeling of the units, that now contain special rooms for children. These environments are decorated with the mascots Valente and Vitória, created to accompany young visitors on this medical journey.

Another tool that is part of the project is the delivery of certificates of bravery to all children, toys and activities such as drawings, paintings and games, in addition to DMS Burnier’s delicious coffee and cheese bread, juice, biscuits and other delicacies at the end of the visit, which can even be packaged in a “happy meal” style box … quite well known and appreciated by this age group.

Going one step further, MacNeeds propaganda and DMS Burnier have just inaugurated a new unit exclusively for family care, designed from scratch, and especially prepared to receive pregnant women and families with children. A novelty that arrived this month with an opening cocktail party and special guests.

We also created the first digital avatars of the mascots to introduce the unit!

Check out some photos and a presentation video we’ve put together!